To wow its customers and separate itself from Disney, it hosts Halloween horror nights and various other exciting events for its customers. Some of the world-famous films produced by Universal Studios are Jaws, E.T, The Mummy, Jurassic Park, the wolf of wall street, Dracula, etc. These offer its visitors with shops, restaurants, a state of the art 18-screen Universal Cinema, golf courses, night time entertainment features and a seven-story IMAX theatre. The Universal city has various world class hotels like Hilton & Towers, the Sheraton Universal Hotel, and Universal City Walk. Soon, Universal Studios theme park chain was launched in various parts of the world as a part of its marketing mix product & service strategy. The studio is also used to give tours to enthusiasts in exchange for a minimal fee. About 70% of its area lies in county island known as Universal city. Universal Studios is one of the most popular film studios and theme parks, which are a global attraction. The product strategy and mix in Universal Studios marketing strategy can be explained as follows:
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